Grand Prix

The best in show. This category cannot be entered into but all entries will automatically be considered.

Chairman’s’ Award

Picked by the Chair of the Judges’ panel as their personal favourite. This category cannot be entered directly into but all entries will automatically be considered.

Community Manager of the Year

The report should include an overview of the individual’s job, how they contribute to the company and social media strategy, focus on one or two case studies and include a description and brief of each project, objectives and how you met these objectives for each project. Please upload a headshot of the individual.

In-House Client Team of the Year

This category is to reward those social media teams working in client’s companies. Entrants should be not be from an agency.

Social Media Agency/Team of the Year

This category is for agencies. Clients should enter the ‘In-House Client Team’ award. Enter a portfolio of work you have been producing over the past year. This should include an overview of you/your team, description, brief, objectives and how you met these objectives for each project.Only companies entering other categories in the awards may enter this category.

Best Use of Twitter

Entrants should show how they have effectively used Twitter in their campaign or strategy.

Best Use of Facebook

Entrants should show how they have effectively used Facebook in their campaign or strategy.

Best Use of Snapchat

Entrants should show how they have effectively used Snapchat in their campaign or strategy.

Best Use of Group/Community

E.g. Linkedin, Facebook, Ning etc. Entrants should show how they have effectively used a group/community in their campaign or strategy.

Best Use of Imagery

E.g. Flickr, Pinterest, Instagram etc. Entrants should show how they have effectively used imagery in their campaign or strategy.

Best Use of Video

E.g. YouTube, Vimeo etc. Entrants should show how they have effectively used video in their campaign or strategy.

Best Use of Live Video

E.g. Periscope, Facebook Live etc. Entrants should show how they have effectively used live video in their campaign or strategy.

Low Budget

Entrants should show how effective they have been on a low budget (maximum budget £20k).

Best Blog

Entrants should show how they have effectively used blogging in their campaign or strategy.

Best Integrated Campaign

Entrants should show how social media has been integrated with other marketing activity/media. Should demonstrate at least threetypes of media; one should be social and the others can be digital or traditional marketing.

Best User-Generated Content

Entries should show how user-generated content has been used effectively in social media campaigns/strategies.

Best Crisis Management

Entries should show how social media has been used effectively to deal with or solve a crisis.

Best Social Stunt

Entrants should show how they have created an effective stunt campaign across social media platforms.

Best Viral Campaign

Entrants should show how they have created an effective viral campaign across social media platforms.

Best Social Event

Entrants should demonstrate how they have used social media to drive awareness and response to an event. Includes live, digital and socially activated events.

Best International Strategy

Demonstrate presence in different regions, including UK

• Show that each individual markets needs are met

• Show how you overcame barriers

• Show evidence of how you used international networks

• Demonstrate cost effectiveness and how you applied learning from one market to another

Best Regional Strategy

Demonstrate presence in specific region / regions

• Show that each individual markets needs are met

• Show how you overcame barriers

• Demonstrate cost effectiveness and how you met specific regional needs