Three things: 1) I hope to see clear human and business truths being answered; rather than just activating creative for the hell of it. 2) I want to see results that ladder and track back to objectives. And lastly 3) Creative that makes me stop in my tracks and want to spontaneously applaud.
“I was last part of the Social Buzz judging panel back in 2014, and loved every minute of it. I am so pleased to be back and can’t wait to see what this year’s client and agency entrants have in store for me and my fellow judges.”