Sonia has spent the last 5 years as Head of Digital and Social for Cadbury, Oreo, Philadelphia, Ritz, Green & Black's and Mondelēz's other power brands across Europe. 


"Done well, social media can have a real impact for brands by reaching millions of people with content that is so good it affects the way people think. Whether it's a big PR splash or consistently great community management, I'm looking forward to seeing work that shows excellent creativity building brands."

Judging panel

Sonia Carter


Hollie Bennett

UK Digital and Community Manager
Sony Computer Entertainment

Chris Bailes

Head of Trading

Wayne Bickerton

Agency Partner

Peter Biven

Global Head of Digital Marketing
Jaguar Land Rover

Kat Brown

Social Media Editor
Glamour UK


Co-Founder and Director
Social Life

Jerry Daykin

Head of Global Media Partnerships

Teague Emery

Director of Social Media
Think Jam

Lucie Kerley

Founder, Creative Digital Strategist & Social Media Consultant
Agent K

Anthony Leung

Social Media Manager
Pret A Manger

Kristian Lorenzon

Head of Social Media
O2 UK Telefonica UK Limited

Ryan Murphy

Creative Director

Laurier “Lo” Nicas Alder

Head of Social
TMW Unlimited

Akhil Suchak

Head of Digital
Huawei (UK)

Jeremy Waite


Jack Wallington

Community Director
The Student Room Group