After graduating in 2008 from Birmingham City University, with a degree in Visual Communication (Photography), Lucie specialised in delivering non-profit community outreach programmes. First as part of a small team on the Heritage Lottery Fund funded Full Circle Project, at the Media Archive for Central England, and more recently for the Big Lottery Fund funded programme Grow Wild, at Royal Botanic Gardens, Kew.
Lucie’s career in social media started organically when she began writing her lifestyle blog 'Lucie Loves' [lucieloves.co.uk] back in 2009. After being approached by the award-winning creative agency, Rees Bradley Hepburn via Twitter, Lucie became resident blogger for the Highcross shopping centre in Leicester, which eventually led to her moving to London and taking her blog with her.
In September this year, after several years of juggling full-time jobs and increasing blog workload, Lucie left her role at RBG Kew to start up her own business, Agent K (weareagentk.com). Lucie’s experience of delivering social good campaigns and driving digital participation, along with her background in blogging has led to her being named one of The Drum’s 50 under 30 Women in Digital and awarded YDLA Social Media Consultant of the Year.
From advising on blogger outreach and digital strategy, Lucie enjoys working bringing creative ideas and concepts to fruition. She is an ambassador for Young British Designers and an active supporter of Women in Tech through group’s such as Women@Campus Girls in Tech, Ada’s List and W Kollective - who all promote strong female role models in the digital world.
"Over the last 8 years, working in social media and also as an Influencer, has given me a unique vantage point from which view and get involved in a multitude of very diverse and effective social media campaigns. I’ve really learnt a lot.
As for The Drum’s Social Buzz Awards 2016, I’m excited to see how brands and agencies are continuing to push boundaries and introduce new and emerging technologies into their creative thinking.
I want to see teams conjuring up campaigns that have pulled out all the stops and force people to sit up and think differently about their everyday lives – compelling communications that tap into our social consciousness.
I want to literally feel the blood, sweat and tears – the hours – that have gone into making post-it note ideas into jaw-dropping creative executions. As entries, to be any good, they’ve got to be tangible.
Best of luck!"