Head of Social
TMW Unlimited

Lo is responsible for managing the award-winning social team at TMW Unlimited (a team of 20, including 16 social media managers and social content producers) and their work across all social accounts.  She has hands on experience in planning, implementing, and monitoring digital strategies from across the digital marketing landscape (social, web, eCRM) from both agency and client side, working in the industry for the better part of a decade. 

Lo has been at TMW Unlimited since 2013, currently working across 40 household names – including FMCG brands within Unilever – with hands on experience managing international accounts for Activision, Infiniti and Canon. Prior to joining the agency, Lo worked in a comprehensive digital marketing role, managing multi-channel strategy and implementation for the UK’s largest dog welfare charity, Dogs Trust.


"I’m very much looking forward to being part of the judging panel for the Social Buzz Awards 2016.  Attending the Social Buzz Awards for the last several years has always been a highlight – it's an opportunity to see the best and brightest in our industry awarded for their hard work and effective social media campaigns / strategies.  This year, I'm thrilled to sit alongside my fellow accomplished judges and have a hand in giving that recognition to those who are using social media to communicate in exciting and innovative ways.  Bring on November!"

Judging panel

Sonia Carter


Hollie Bennett

UK Digital and Community Manager
Sony Computer Entertainment

Chris Bailes

Head of Trading

Wayne Bickerton

Agency Partner

Peter Biven

Global Head of Digital Marketing
Jaguar Land Rover

Kat Brown

Social Media Editor
Glamour UK


Co-Founder and Director
Social Life

Jerry Daykin

Head of Global Media Partnerships

Teague Emery

Director of Social Media
Think Jam

Lucie Kerley

Founder, Creative Digital Strategist & Social Media Consultant
Agent K

Anthony Leung

Social Media Manager
Pret A Manger

Kristian Lorenzon

Head of Social Media
O2 UK Telefonica UK Limited

Ryan Murphy

Creative Director

Laurier “Lo” Nicas Alder

Head of Social
TMW Unlimited

Akhil Suchak

Head of Digital
Huawei (UK)

Jeremy Waite


Jack Wallington

Community Director
The Student Room Group