Head of Global Media Partnerships

Jerry led social media for Mondelēz across Europe before switching to their media agency Carat to take on a global digital role. At the agency he now leads global media partnerships for Mondelez, as well as supporting across the wider global business whose key clients include General Motors, Beiersdorf, P&G, Mastercard, & Adidas.


“I’m looking for clear business objectives, supported by insights, with excellent creative executions and meaningful scale & impact. I’m not interested in gimmicks or stories of niche engagement which don’t drive meaningful results.”

Judging panel

Sonia Carter


Hollie Bennett

UK Digital and Community Manager
Sony Computer Entertainment

Chris Bailes

Head of Trading

Wayne Bickerton

Agency Partner

Peter Biven

Global Head of Digital Marketing
Jaguar Land Rover

Kat Brown

Social Media Editor
Glamour UK


Co-Founder and Director
Social Life

Jerry Daykin

Head of Global Media Partnerships

Teague Emery

Director of Social Media
Think Jam

Lucie Kerley

Founder, Creative Digital Strategist & Social Media Consultant
Agent K

Anthony Leung

Social Media Manager
Pret A Manger

Kristian Lorenzon

Head of Social Media
O2 UK Telefonica UK Limited

Ryan Murphy

Creative Director

Laurier “Lo” Nicas Alder

Head of Social
TMW Unlimited

Akhil Suchak

Head of Digital
Huawei (UK)

Jeremy Waite


Jack Wallington

Community Director
The Student Room Group